Unscroll with Kunzum
Client:
Presonal Project
Role:
Graphics, social media, marketing
Service:
Campaign design
Year:
2025
Overview
The campaign celebrates the black sheep, the ones who step away from the crowd, who unscroll, unplug, and turn pages instead of feeds.
We aim to shift perception:
Reading is not a chore — it’s an escape.
Being different is not strange — it’s brave.
Problem
In a world that scrolls endlessly, Kunzum becomes a space for those who choose to pause.
Solution
Position Kunzum not just as a bookstore.
Lower the entry barrier for non-readers through short reads.
Create cultural coolness around being “different”
Blend emotional storytelling with humor to engage digital audiences
authentically.
Result
GET non-readers
TO trade endless scrolling for endless stories,
BY reminding them that screens drain but books reward.
